Business Development Representative (BDR)

Role Overview

We’re looking for a highly driven, hunter-minded Business Development Representative (BDR) to help fuel our next stage of growth. This is not a passive or order-taking role, you will be responsible for sourcing, engaging, and qualifying new business opportunities across agencies, brands, and enterprise partners.

You should be someone who thrives in fast-paced environments, and is motivated by closing high-value deals and building pipeline from scratch.

What You’ll Be Doing Outbound Prospecting (Primary Focus)

• Identify and target brands, agencies, and decision-makers across Canada
• Execute high-volume outreach via email, LinkedIn, calls, and creative prospecting
• Build and manage a consistent outbound pipeline

Pipeline Generation

• Book qualified meetings for Account Executives / Sales Leadership
• Own top-of-funnel metrics (meetings booked, opportunities generated, pipeline value)

Strategic Targeting

• Identify high-value verticals (QSR, retail, entertainment, tech, etc.)
• Research and personalize outreach based on brand campaigns, timing, and market trends

Collaboration

• Work closely with AEs and leadership to refine outreach strategies
• Provide feedback on market demand, objections, and positioning

CRM & Tracking

• Maintain accurate records of outreach, conversations, and pipeline in CRM
• Continuously optimize messaging and conversion rates

Who You Are Hunter Mentality

• You are relentless when it comes to prospecting and opening doors
• You don’t wait for leads, you create them

Proven Experience

• 3–5 years experience as an SDR or BDR (required)
• Media, advertising, or marketing sales experience **strongly preferred**

Strong Communicator

• Clear, confident, and persuasive in both written and verbal communication
• Able to tailor messaging for brands vs. agencies

Resilient & Competitive

• Comfortable with rejection and high-volume outreach
• Motivated by performance, targets, and earning potential

Business Acumen

• Understands marketing fundamentals (CPMs, ROI, campaign objectives, etc.)
• Able to speak credibly about digital media and social campaigns

Self-Starter

• Thrives in startup environments with minimal hand-holding
• Takes ownership of results and continuously looks for ways to improve

Nice-to-Haves

• Existing relationships with agencies or brand marketers
• Experience selling Instagram / social media campaigns
• Familiarity with tools like HubSpot, Apollo, LinkedIn Sales Navigator
• Experience working with Gen-Z / youth-focused brands

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